SEE-IT stands for Sight Exclusion Estimator - Interactive Tool. This tool can be used to assess the visual clarity of text or graphics that are handheld. It estimates the number of people who would be unable to see such designs comfortably.

Note: This website is designed to be viewed on a smart phone.

SEE-IT was developed by a team from the Engineering Design Centre at the University of Cambridge.


SEE-IT can help to identify improvements for visual designs, and can estimate how many customers would benefit from the changes. See our Unilever case study for more detail.


This assessment worked extremely well to communicate how usable our images were, as the percentage exclusion is easy to explain and understand. ”

- Unilever global e-commerce director


Start by preparing for your assessment:   Prepare